AICP Southwest Sponsor Reel

The company I work for, Element X Creative, just unveiled our new creation. It's probably the coolest thing I've been a part of since becoming an "artist". It was an intro for an advertising show that took place in Dallas this week, so the logos that we put in the video are the sponsors of the show. In the past, this open has been very centered on the logos and not much else, but we decided to make it more interesting and tell a story too.



We had 5 weeks from start to finish, and even though we are a smallish company, we pulled it out. Our Art Director, Brad, had the skeleton of the story, but everybody pitched in some ideas. For example, I suggested the cow tipping and the "pantsing" of the thief.

I was responsible for composting and tracking the logos, making them look like they were always on the buildings. I also designed the titles for "Bronze", "Silver", "Gold", "Platinum", and "After Party". Additionally, I did some minor composting with the boy, birds, smoke and such.